About
Proud First Generation Asain-American Art Director & Product Designer
I'm a designer that likes to move quickly from idea to making.
👋 I'm Joe or José, a proud first-generation Filipino, Vietnamese American Creative at Thesis. Currently, I am helping to lead Thesis with my creative perspective and unique background to build, grow and sustain the agency for the test of time. I've been grinding since 06' and have worked with some incredible brands, including Nike, Ralph Lauren, Target, Hyundai, Luxottica & Hermès. I also spent a good chunk of my career on the startup brand building and digital product design side, so much that I co-founded a little start-up of my own. I am a collector of many things, have an affinity for fashion and streetwear, enjoy spending time with my family and friends, reading a well-considered magazine, and trying new things outside of work.
Experience
Thesis
Chief Creative Officer
Rahlies
Co-Founder
Head of Design
The Practice
Founder
Creative Direction, Product & Brand Design
Nike
The kitchen a.k.a. NXT Nike Explore Team
Digital Innovation
Senior Art Director & Product Designer
Instrument
Senior Interactive Designer
R/GA
Experience Designer
Second Story Interactive Studios
Jr. Experience Designer
Gravitate Design Studio
Digital Designer
Gabriel Boone Photography
Book Designer & 2nd Shooter
Afton
Art Director & Designer
Accolades
People on the Move
Ad Age
Cup of Joe Award
Nike Explore Team Innovation
2014 W³ Awards Gold
Marketing Environmental & Experiential: Fashion
2014 Nike Global Maxim Award
Digital Retail Innovation Award
2014 How Interactive Design Awards
Interactive Merit Award
2013 Rosey Award
Experiential Merit Award
Writing For Visual Thinkers
Published Design & Photography
Chois Gallery Package Design
Published Packaging Design
ACUI Steal This Idea
Best Logo Design
Senior Distinction Award
Oregon State University