A suite of interactive experiences to enhance the magic at Hermès exclusive events.
Hermès Miami Experience
In collaboration with our colleagues from SapientNitro, we devised three multimedia interactives for A Man’s World, Miami – a one-night-only, VIP event celebrating Hermès and its Spring Summer 2013 Men’s Ready-to-Wear collection. A feast for the eyes, held in the Design District’s stunning Moore Building, the evening featured an array of conceptual installations showcasing the collection and commemorating the storied brand’s history.
To ensure that the experience stuck with attendees long after they exited the Moore Building, RFID tags were used to capture each individual’s experience with the Fogged and Kaleidoscope Mirror interactives as well as a photo booth set up elsewhere at the party.
After the event, guests received a personal e-mail with a link to a microsite created just for them; there they could access photos and animated GIFs of themselves taken over the course of the evening. This digital party favor served as a reminder of a wonderful night spent celebrating the spirit of the Hermès brand.
Blending classic style and spectacle with technological innovation, a suite of interactive experiences enhanced the magic at an exclusive event celebrating the opening of Hermès’s renovated Beverly Hills boutique.
Upon arrival, each guest was given a laser-cut, RFID-enabled wooden token, their key to unlock the interactives they encountered throughout the evening. This coin captured and saved digital content they collected to be viewed and shared after the party.
After the party, guests received a personal invitation to a microsite where they could retrieve the content collected by their token and share it with friends. These digital souvenirs made playful keepsakes from a night to remember with Hermès.
Role: Experience Designer
Collaborators: Thomas Wester, Jennifer Guibord, Swanny Mouton