Nike Basketball Summer is Serious 2
Nike Basketball brings back its summer campaign for a bigger, badder repeat.
Summer basketball is back. And this year, we want to see your baddest. We want to see your baddest's baddest. And this time it's global.
From L.A. to Liverpool. Pittsburgh to Paris. From the parking lot to the pool. It doesn't matter what you do. It matters how you do it. Tear drop or hook shot. Crossover or no looker. Breaking ankles or defying gravity. If you've got a game, You'll earn a name. And if you bring your baddest, we'll see you at the world's biggest pickup game.
So what are you waiting for? Summer is serious.
We started with some good ol' moodboarding.
We quickly went from ideation to execution and kicked things off with a launch video. We trusted our guts and went for it.
We made some posters.
And the pros got into it, too.
There was a draft with digital player cards.
And did up Nike.com
Role: Creative Ideation & Pitch
Collaborators: Sammy Needam, Billy Burkert, Alex Otto, Saadya Gellens