AVAILABLE FOR a good chat
Available for a good chat
Joe Ambrocio
Joe Ambrocio
Joe Ambrocio
Joe Ambrocio
le Carolino
le Carolino
le Carolino
le Carolino
BASED IN Portland, Oregon
Proud First-Generation Asian American Creative Leader
, Digital Product & Brand
BASED IN Portland, Oregon
Proud First-Generation Asian American Creative Leader
, Digital Product & Brand
BASED IN Portland, Oregon
Proud First-Generation Asian American Creative Leader
, Digital Product & Brand
Work Samples
Work
Samples
Available
Upon
request
Work Samples
Available upon request
Available Upon request
Brands I've had the pleasure to work with
Brands I've had
the pleasure to work with
I'm a creative leader with a design background that likes to move quickly from idea to making.
I'm a creative leader with a design background that likes to move quickly from idea to making.
I'm a creative leader with a design background that likes to move quickly from idea to making.
👋 I'm Joe (or José), a first-generation Filipino-Vietnamese American and a Creative at Thesis. With a design background, I lead Thesis with a unique perspective to expand our capabilities sustainably. Since 2006, I've worked with brands like Nike, Ralph Lauren, Target, Hyundai, Luxottica, and Hermès, and co-founded a startup focused on brand building and digital product design.
I am passionate about creating space for underrepresented communities and always strive to create solutions that matter. My goal is to connect brands with customers or communities authentically, ensuring strategic alignment and serving both community and business needs.
One of my biggest strengths is having a vision and seeing it through, believing it takes a village of collaborators and strong teams to innovate. My favorite part of my career is inspiring and mentoring peers and professionals.
👋 I'm Joe (or José), a first-generation Filipino-Vietnamese American and a Creative at Thesis. With a design background, I lead Thesis with a unique perspective to expand our capabilities sustainably. Since 2006, I've worked with brands like Nike, Ralph Lauren, Target, Hyundai, Luxottica, and Hermès, and co-founded a startup focused on brand building and digital product design.
I am passionate about creating space for underrepresented communities and always strive to create solutions that matter. My goal is to connect brands with customers or communities authentically, ensuring strategic alignment and serving both community and business needs.
One of my biggest strengths is having a vision and seeing it through, believing it takes a village of collaborators and strong teams to innovate. My favorite part of my career is inspiring and mentoring peers and professionals.
Expertise
Expertise
Brand Building & transformation
My approach is a strategic blend of innovation, storytelling, and consumer insights to engage and evolve a brand's identity, driving authentic connections with audiences and supporting growth in an ever-changing landscape.
Creative Leadership
With years of experience building and scaling multidisciplinary creative teams, I find great joy in helping teams mobilize toward their most ambitious goals and create value for the brands they are passionate about.
Brand Building &
transformation
My approach is a strategic blend of innovation, storytelling, and consumer insights to engage and evolve a brand's identity, driving authentic connections with audiences and supporting growth in an ever-changing landscape.
Creative
Leadership
With years of experience building and scaling multidisciplinary creative teams, I find great joy in helping teams mobilize toward their most ambitious goals and create value for the brands they are passionate about.
Brand Building & transformation
My approach is a strategic blend of innovation, storytelling, and consumer insights to engage and evolve a brand's identity, driving authentic connections with audiences and supporting growth in an ever-changing landscape.
Creative Leadership
With years of experience building and scaling multidisciplinary creative teams, I find great joy in helping teams mobilize toward their most ambitious goals and create value for the brands they are passionate about.
Digital Marketing
With all the work I do I look at things holistically and digital marketing I believe deserves the same treatment from top to bottom of the funnel to ensure strong strategy and creative.
Digital Products
Deep experience in building digital products with brands from V0-to-launch, launch-to-growth, and growth-to-sustain. These have come in the form of native apps, websites small and large.
Deep experience in building digital products with brands from beta-to-launch, launch-to-growth, and growth-to-sustain. These have come in the form of native apps, websites small and large.
Design Systems
The digital landscape demands more from creators and marketers. I believe that design systems, when properly set up in tools like Figma, support speed and iteration with precision, and ease.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
Digital Marketing
With all the work I do I look at things holistically and digital marketing I believe deserves the same treatment from top to bottom of the funnel to ensure strong strategy and creative.
Digital Products
Deep experience in building digital products with brands from V0-to-launch, launch-to-growth, and growth-to-sustain. These have come in the form of native apps, websites small and large.
Design Systems
The digital landscape demands more from creators and marketers. I believe that design systems, when properly set up in tools like Figma, support speed and iteration with precision, and ease.
Digital Marketing
With all the work I do I look at things holistically and digital marketing I believe deserves the same treatment from top to bottom of the funnel to ensure strong strategy and creative.
Digital Products
Deep experience in building digital products with brands from V0-to-launch, launch-to-growth, and growth-to-sustain. These have come in the form of native apps, websites small and large.
Design Systems
The digital landscape demands more from creators and marketers. I believe that design systems, when properly set up in tools like Figma, support speed and iteration with precision, and ease.
Let'S Chat
Let'S Chat
CONTACT ME
EXPERIENCE
EXPERIENCE
EXPERIENCE
Thesis
Chief Creative officer
2019 - Present
Currently sitting on our executive leadership running and leading larger agency initiatives, our internal brand studio that manages the Thesis brand and lead our creative department which includes, design, writing, motion and editing functions.
Thesis
Chief Creative officer
2019 - Present
Currently sitting on our executive leadership running and leading larger agency initiatives, our internal brand studio that manages the Thesis brand and lead our creative department which includes, design, writing, motion and editing functions.
Rahlies
Co-founder
2019 – 2022
From concept to launch, I led the creative side of a three person partnership to launch Rahlies, an overall dtc brand.
Rahlies
Co-founder
2019 – 2022
From concept to launch, I led the creative side of a three person partnership to launch Rahlies, an overall dtc brand.
The practice
Founder
2018 – 2020
More than a studio that focuses on creative direction, product and brand design. We help brave brands solve complex problems with innovation, strategy and creative solutions.
The practice
Founder
2018 – 2020
More than a studio that focuses on creative direction, product and brand design. We help brave brands solve complex problems with innovation, strategy and creative solutions.
Nike
Creative director & product designer
2016 – 2019
Served as a Digital Innovator, Lead Product Designer and Creative Director in the Innovation Kitchen and Valiant Labs.
Nike
Creative director & product designer
2016 – 2019
Served as a Digital Innovator, Lead Product Designer and Creative Director in the Innovation Kitchen and Valiant Labs.
Instrument
Senior Interactive Designer
2015 – 2016
Served on the dedicated Nike team creative apps, websites and digital experience for a variety of products.
Instrument
Senior Interactive Designer
2015 – 2016
Served on the dedicated Nike team creative apps, websites and digital experience for a variety of products.
R/GA
Senior Interactive Designer
2014 – 2015
Served on the dedicated Nike team creative apps, websites and digital experience for a variety of products.
R/GA
Senior Interactive Designer
2014 – 2015
Served on the dedicated Nike team creative apps, websites and digital experience for a variety of products.
Second Story
Interactive Designer
2013 – 2014
Worked on many high profile brands primarily focused on blending the physical and digital world with highly interactive experiences.
Second Story
Interactive Designer
2013 – 2014
Worked on many high profile brands primarily focused on blending the physical and digital world with highly interactive experiences.
Accolades
Accolades
Accolades
People on the move
Ad age
2022
People on the move
Ad age
2022
MVP Cup Award
Nike Innovation Kitchen
2019
MVP Cup Award
ARNO Portfolio
2019
W³ Awards Gold
Marketing Environmental & Experiential: Fashion
2014
W³ Awards Gold
Marketing Environmental & Experiential: Fashion
2014
Nike Global Maxim Award
Digital Retail Innovation Award
2014
Nike Global Maxim Award
ARNO Portfolio
2014
How Interactive Design Awards
Interactive Merit Award
2014
How Interactive Design Awards
ARNO Portfolio
2014
Rosey Award
Experiential Merit Award
2013
Rosey Award
ARNO Portfolio
2013
Writing for visual thinkers
Published design & photography
2012
Writing for visual thinkers
Published design & photography
2012
Chois Gallery Package Design
Published Packaging Design
2012
Chois Gallery Package Design
Published Packaging Design
2012
ACUI Steal This Idea
Best brand identity creative
2012
ACUI Steal This Idea
Best brand identity creative
2012
Speaking
Speaking
Speaking
I am a passionate speaker that enjoy sharing my experiences and point of views on creativity, design, inclusion, and the ways in which we communicate as brands and as individuals. Below are some recent happenings.
I am a passionate speaker that enjoy sharing my experiences and point of views on creativity, design, inclusion, and the ways in which we communicate as brands and as individuals. Below are some recent happenings.
Breaking Barriers Summit
Asians in Advertising
2024
Discover the power of unity and redefine your journey at the Breaking Barriers Summit. This year's event combines an immersive in-person and virtual experience, offering a unique opportunity to address the specific challenges faced by Asian Americans: bias, imposter syndrome, and the delicate balance of multiple cultures.
Breaking Barriers Summit
ARNO Portfolio
2024
Discover the power of unity and redefine your journey at the Breaking Barriers Summit. This year's event combines an immersive in-person and virtual experience, offering a unique opportunity to address the specific challenges faced by Asian Americans: bias, imposter syndrome, and the delicate balance of multiple cultures.
Did I do that?
Gluttons for punishment
2023
Did I do that?
Gluttons for punishment
2023
PDX Design Festival
Opening Keynote
2022
PDX Design Festival
Opening Keynote
2022
Asians in advertising
Creative community interview
2022
Asians in advertising
Creative community interview
2022
First generation burden
interview
2019
I believe stories need to be told to gain new perspectives and understanding of other cultures with unique backgrounds.
First generation burden
interview
2019
I believe stories need to be told to gain new perspectives and understanding of other cultures with unique backgrounds.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT ME
©Ambrocio
©Ambrocio
©Ambrocio
©Ambrocio
©2024 Joe Ambrocio Carolino
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©2024 Joe Ambrocio Carolino
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